Behavioral Finances
New terms for both psychology and finances seem to be in the process of being created.
An interesting radio interview popped up on my radar the other day.
Needless to say the psycholgy of finances and how people make decisions
is extremely interesting to me. This was an interview on NPR's show "All Thing's Considered"
with Hersh Shefrin, professor of behavioral finance at Santa Clara University.
It's worth a listen if you either a buyer or a seller.
http://www.npr.org/templates/story/story.php?storyId=89225406